Gen Z is hacking the exorbitant costs of live events by ditching Coachella and opting for something actually affordable. Meet Breakaway

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第三,To the Breakaway founders, accessibility also means being close enough to downtown metros where they’re hosting to be able to take just a 15-to-20-minute Uber ride to the venue. Plus, once festival goers are on site, they have access to brand partnerships, activations, and even access to talent. So the idea is that Breakaway goers aren’t shelling out all of this extra money just to get to the concert and stay in town. Rather, about 60% to 70% of their attendees live within about 60 miles from the venue, Ruben said, meaning they wouldn’t have to pay for a flight or even a hotel, in some cases.

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周杰,资深编辑,曾在多家知名媒体任职,擅长将复杂话题通俗化表达。

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